Ленинский консервный завод
Redesign, development and technical support for a cannery website
https://lkzavod.ruAbout the project
The Leninsky Cannery has been operating since 1969 and is among the largest canning plants in Russia. It supplies retail chains and wholesale buyers, so its website is not a showcase but a working tool: it is where a prospective partner forms a first impression of the production facility.
Task
The previous site had aged badly and did not convey the scale of the plant: a partner vetting a supplier before a deal saw a resource that raised doubts rather than trust. The whole site needed reworking — to show a modern production facility, its capacity and its range, and to make the wholesale section convenient. At the same time it was important to preserve accumulated search rankings and not lose the addresses of existing pages.
Solution
We redesigned the site around the actual production: the structure was built around what a buyer cares about — range, capacity, documents, terms of cooperation. The product catalogue was connected to the admin panel so the plant updates items itself. During the migration we set up redirects from the old addresses and preserved the important pages, so search positions did not drop. The site remained with us for technical support: updates, backups, monitoring of availability and speed.
