Обед на высоте
Design, development and search promotion for a catering service website
https://obednavysote.ruAbout the project
Obed na Vysote delivers hot meals to offices, organisations and events across Moscow and the Moscow region. The client picks a meal plan and receives ready lunches for the whole team — a service with recurring demand, where the decision to order is made quickly.
Task
The site had to bring a visitor to an enquiry in as few steps as possible: people look for corporate catering during the working day, between other tasks, and are not willing to work through complicated navigation. Meal plans and menu contents had to be clearly visible, common questions about delivery and volumes answered upfront, and a flow of enquiries from search secured — the niche is competitive, and without promotion the site would have gone unnoticed.
Solution
We designed and built the site around a short path to the enquiry: meal plans come first, menu contents read without extra clicks, and the order form is reachable from any screen. The mobile version got separate attention — most enquiries arrive from phones. In parallel we took on search promotion: collected keywords around corporate catering and lunch delivery, prepared landing pages for those queries and put the technical side in order — speed, markup, correct indexing.
